Let’s face it: everything changes. In the past things were slower. Nowadays, they are faster and faster. Everything changes. Everything evolves. That’s normal. In the on demand and real time economy, tomorrow is not only another day. Tomorrow is a brand new day.
So whenever I hear that something is ending, at least as we know it, I think: so what?
Change and innovation don’t usually happen in a blitz! Usually they are a result of a combination of variables at the right moment with creativity or, sometimes, just a sense of opportunity. But it’s rarely the end of something.
The end of Facebook? We heard some voices about it a few years ago. The end of vinyl? Yep, people talked about it more than 20 years ago. Oh, by the way, remember Google Wave? Yes, and the end of email! Uber and the end of Taxis! And of course, Internet privacy, tracking, cookies and the end of Internet Marketing (or advertising)!
So, the end of Internet Marketing (as we know it)? What does it mean?
Jumping to the conclusion: Absolutely nothing!